In the words of Co-founder Nathan Berndt, “The idea of what is now known to be Indeed Brewing Company officially commenced with a text message one cold and snowy November night in 2010.” The company now employs approximately 35 employees with projected sales of 10,000 barrels by the end of this year.
Indeed is located at 711 15th Ave NE in the Logan Park Neighborhood of Northeast Minneapolis. This area of Northeast has been deemed the “brewing district” and is just a couple blocks from the original James Page and Grain Belt Brewing Companies. Berndt says that having a number of breweries in the neighborhood has given Indeed the opportunity to better promote the movement of local, fresh craft beer.
The main point of business for the brewery has been, and will continue to be, distribution. But with the passing of Minnesota’s Surly Bill, Indeed saw an opportunity to engage with the company’s end consumer and became the first production brewery to open a taproom in Northeast. “Beer is best fresh, and the freshest place to get that beer is at the brewery,” says Berndt.
The brewery sees a lot of local foot and bike traffic and is somewhat of a destination for the rest of the Twin Cities. One way Indeed brings people into the taproom is by hosting free tours of the brewery each week. In addition, the brewery hosts various events throughout the year such as “Give Back Wednesdays,” an initiative to support local non-profits. The brewery donates net revenue from these events to chosen non-profits focused on the environment, social justice, education, the arts, and other community issues.
The brewery hosts an event during Art-A-Whirl in which their LSD Honey Ale is considered a piece of “art.” This event draws 7,000 people to its parking lot for music, food and beer. Indeed also celebrates harvest season in the month of October with many new and limited edition beers at its annual “Hullaballo” event.
“While only two-years-old, the future is very much wide-open for Indeed,” says Berndt. “We are very committed to providing the best and freshest beer possible.”
For more information on Indeed Brewing Company, visit:
http://www.indeedbrewing.com/
https://www.facebook.com/IndeedBrewing
https://twitter.com/indeedbrewing
For a short video clip of the brewery, visit:
https://www.youtube.com/watch?v=z0Qnkfuj2ME
The NEMAA blog is a platform for us to share our members work and their stories, and a hub for information about the NEMAA community.
Friday, November 14, 2014
Thursday, November 13, 2014
The Nicholas Legeros Sculpture Studio
Legeros grew up in the Twin Cities and has been interested in art since his fourth grade art class. Shortly after entering Gustavus Adolphus College for his undergraduate degree, Legeros realized sculpture was the career avenue he wanted to pursue and ultimately went on to get his MFA degree in studio arts from the University of Minnesota. He also worked as an artist-in-residence at the Minnetonka Center for the Arts for more than 20 years before opening his own studio at 84 14th Ave. NE in 2003.
“At the time, I didn’t realize how important location was,” says Legeros, “but there was a lot of development happening in Northeast and now this area is so full of energy.”
"Happy accidents happen all the time in art,” Legeros says.Over the years, he has built his business and grown his clientele by networking with members of the community at various events hosted by the Northeast Chamber of Commerce and other local organizations. He also engages with community members by teaching private classes upon request and hosting tours of his studio space by appointment.
One of the primary challenges Legeros faces is that he can't work fast enough - typically a good problem for an artist to have. On top of working to meet high demand for his pieces, Legeros is actively involved in organizations such as the Northeast Minneapolis Community Development Corporation (NECDC) and previously served as president of the Northeast Minneapolis Arts Association (NEMAA). He was also on the planning committee for the Northeast Minneapolis Arts Action Plan for a number of years.

For more information on Nick Legeros,
visit: http://www.nikosculpture.com/
visit: https://www.youtube.com/watch?v=Zl5cn5vUwDY
Wednesday, November 5, 2014
Art Materials: A Great Addition to Northeast
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Northeast Minneapolis is home to more than 400 galleries, studios and artist-filled buildings, so it comes as no surprise that the owners of Art Materials chose to open the store’s third location within the Northeast neighborhood. The company sells a wide array of art supplies including everything from paints and pens to frames and easels.
Owner Larry Brown has been in the business for more than 20 years. Realizing his preference for the retail aspect of the business over wholesale, Brown opened Art Materials stores in Uptown Minneapolis at 2728 Lyndale Ave. S and in Fargo, ND at 300 Broadway.
After talking with customers, Brown quickly realized that a large portion of the company’s customer base either worked or resided in Northeast and had to travel across the city to get their art supplies. So Brown began looking for a location with better access to Northeast customers and ultimately landed his third shop at 1509 Marshall St. NE in February 2013.
One of Art Materials’ key differentiators is its online store, which currently offers more than 69,000 products. With the upward trend in online shopping, people are enjoying the freedom to browse at their own convenience and be more selective about pricing and availability options. According to Brown, 40 percent of Fargo customer packages are going overseas, and the company has shipped products to countries such as the United Arab Emirates, Spain, Russia and Australia.
While the company’s e-commerce site has expanded Art Materials’ reach and opened doors to a much greater audience, there is still much to be said about the local Northeast shopper.
“We do much more than sell art products,” says Brown. “There’s a great community of budding artists here, and we are constantly rolling out new changes to meet their needs.”
For more information on Art Materials, visit:
http://www.artmaterialsonline.com/
https://www.facebook.com/art.materialsminneapolis?fref=ts
For a short video clip of the store, visit:
https://www.youtube.com/watch?v=OdARgBXOCUg
Friday, October 31, 2014
The Fine Art of Pumpkin Display
If pumpkin carving is art. then Northeast Minneapolis is full of artists. My favorite thing about this time of year is when the sidewalks come to life with people and decorative gourds.
Friday, October 3, 2014
Last Weekend for Fall Fine Arts & an Interview with Selma Fernandez Richter
![]() |
| [Selma Fernandez Richter, Untitled.] |
After the opening, we handed out prizes some amazing art works on display in the show. The top prize went to Selma Fernandez Richter, a photographer who was born in Oaxaca, Mexico and is now based in Minneapolis.
I took the liberty of asking Selma a few questions about her amazing piece, her career in photography, and what she's working on these days.
Here's what she had to say...
NEMAA: How did you get interested in photography? What is your background?
Selma Fernandez Richter (SFR): I´ve been a photographer for 13 years professionally and I got my first camera as a child. In college, I studied Communications and after that I traveled to different places like Barcelona, Dublin, and Buenos Aires where I studied with a variety of photographers and learned different approaches.
When I started working as a photographer in Monterrey, Mexico´s most industrial city, the majority of my work was photographing people in the business community for editorial and corporate clients. It was a wonderful opportunity to learn how to be a photographer. During that time, I took different classes and workshops. Mexico is a place where many great photographers come to teach, and I was fortunate to study with photographers like Mary Ellen Mark and David Alan Harvey.
When I moved away from Mexico three years ago, I knew that I needed a change, I wanted to focus more on my personal work.
![]() |
| [Selma Fernandez Richter, Untitled.] |
NEMAA: What kind of subjects do you most like photographing?
SFR: I am definitely a people photographer and I have a particular interest in photographing children.
![]() |
| [Selma Fernandez Richter, Untitled (on display at the FFA show).] |
SFR: It was taken during the Maha Kumbh Mela celebration in Allahabad, India last year. My husband, photographer Andy Richter, was on assignment and working on his ongoing project about yoga.
I love traveling and travel a lot for work but I didn’t have an specific agenda at that time. I was fascinated to learn that the city is built every 12 years just for the Kumbh. It is the most populated city in the world for that period of time and interestingly is the city with the best health and sanitation services in India. This is all set in the basin of the Ganges river. I decided I wanted to do something related to the city itself.
As a portrait photographer I immediately felt attracted to its inhabitants, that´s why most of the images of this project are about them. But I also included scenes of the actual city to give some context, most of them from up above. The picture in the show is of one of the many camps that constitute the city, and was taken from a bridge.
NEMAA: What are you working on these days?
![]() |
| [Selma Fernandez Richter, Untitled.] |
My intention is to document their first months and years in Minnesota and their adaptation process to their new context, as well as the configuration of their new communities. This work has a lot to do with my own adaptation process. My goal is to produce a book of the photographs.
That's it! Come down and see Selma's work as well and the other rich variety of visual arts on display. While you're there you can stop by Indeed Brewing on the 1st floor of the Solar Arts Building and check out Johnny Cash's personal bar or any of the other inevitable Northeast surprises.
See you there!
![]() |
| [Selma Fernandez Richter, Untitled.] |
Friday, September 26, 2014
Award Winners from the 2014 Fall Fine Arts Show
The Fall Fine Arts show opened last week with a glorious party full of music, food, drink, and amazing art from NEMAA members. Thanks very much to all our volunteers who helped make the show a success, and to the generous donors who helped with the silent auction (pictured at right).We awarded three prizes as judged by our guest panel, as well as an honorable mention award. These are just four of the over 140 artworks on display at the show.

1st- Selma Fernandez Richter
"Untitled #1" - photograph
2nd- Presley Martin
"Generations" - graphite and kaolin on wood

3rd- Bill Lindau
"Tzeitel in the Woods" - Mixed media

Honorable Mention- Nancy Grist
"Molly" - reclaimed pine, East wall
There is also a “people’s choice award” that you can vote for during the run of the entire show. There are two weekends left to check out the pieces in the Fall Fine Arts show, up on the Third Floor of the Solar Arts Building (right above the Indeed Brewery).
This weekend looks beautiful, and there’s no better time to see some amazing Northeast art.
Gallery Hours | Thursdays/Fridays 5-9 pm (September 25, 26, October 2, 3)
Saturdays/Sundays 12-5 pm (September 20, 21, 27, 28, October 4, 5)
Friday, September 19, 2014
Four Things about the Solar Arts Building: Home of the 2014 Fall Fine Arts Show
The opening night of the Fall Fine Arts Show is here, and for the third year in a row the show is going to be up in the Solar Arts Building (right off 15th and Monroe).
One of the reasons that NEMAA is delighted to partner with the Solar Arts Building again is that the Solar Arts Building has such a unique history. I talked with Mike Schardin, who has been working on remodeling and managing the Solar Arts Building for the last three and a half years.
Here are four things I learned about the history of this place:
1. There are solar panels on the roof (duh)
This might seem obvious, but the Solar Arts building gets its name from the solar panels installed on the roof. When they bought and rehabbed the century-old building back in 2010, the owners wanted to be as "eco-friendly" as possible.
"We cleaned up the ground," Schardin told me. "We sandblasted the entire bldg, had all the old lead paint removed, and then we topped the building with over 100 solar panels. We put in an all-new heating and cooling system that’s 90% efficient. Then we did all new fixtures for lights, and all LED lighting."
2. The building is exactly 100 years old
The three-story building celebrated its centennial this year. When it was built at the height of Minneapolis' industrial era, it was the home of the Twin City Cord & Tire Company. It was abandoned for many years before the current owners purchased the building in 2010.
"After the Cord and Tire Company, it switched hands a few times," Schardin told me. "The last was Nicollet Electric. They had it for a while, but then the building was abandoned. It was sitting there and bringing crime and vagrants into that community. So when we bought the building, the community was excited. We fixed it up it brought some new vibrancy into the community."
According to this great article over at Minnesota Originals, the Solar Arts Building operated for a while as Sears' warehouse (just like the Midtown Global Market on Lake Street, only much smaller).
3. Each floor has a function
As anyone who's seen it well knows, the first floor is devoted to the rapidly-growing Indeed Brewing Company (honestly my favorite Minneapolis craft brewer). Just like a century ago, the first floor is devoted to manufacturing. Incidentally, Indeed Brewing makes most of their revenue from canning and distribution, not their taproom.
The 2nd floor has 36 artist studios. You can check out some of the Solar Arts' artists on their Facebook page, and I'm sure some of them will be at the Fall Fine Arts opening. (There is also a monthly "First Thursday" open studio night at Solar Arts Building that you can check out.)
As Mike tells it, the 3rd Floor (where the Fall Fine Arts Show is held) is a work-in-progress. "Over the last 2 years, we’ve been working on turning it into an event space," Mike told me. "NEMAA takes it over in September and puts on the beautiful Fall Fine Arts Show. It’ll be there for the next 6 years. We have also been working with the city on issues like parking and numbers and safety, and we finally got the space approved for events like for galleries, corporate sessions, and weddings. Though we have not yet signed an agreement, we’re working with Chowgirls Catering to help with all the events and manage the space. We’re really excited about having a well known Northeast company as part of our community there."
To remodel the 3rd floor, the building owners installed a few historically significant pieces of furniture. Mike was really excited to tell me the story about two of them that they installed to accentuate the historic brick interior.
"We also have Johnny Cash’s bar from his house," Mike told me. "It was handcrafted in 1860 in France by an French artist. It sat in a castle for 100 years. Johnny Cash and June Carter Cash were once on a trip in France, and talked the guy at the castle into selling it to them. They had it shipped to Hendersonville, Tennessee, and it served as a bar in his house for 16 years. Then they donated it to the House of Cash Museum, but in 2009 the museum closed. They put it to auction and we bought it, and it sits in the 3rd floor of the Solar Arts Building. From what I've heard, Cash and Waylon Jennings would sit up all night writing songs by that bar. It's pretty cool. The carving on it is priceless itself, very ornate and mind blowing."
Those are just a few things to think about when you check out the Fall Fine Arts Show. The opening is tonight from 6 - 9, and the show will be up for three weeks (through October 5th), Thursday through Sunday.
1. There are solar panels on the roof (duh)
This might seem obvious, but the Solar Arts building gets its name from the solar panels installed on the roof. When they bought and rehabbed the century-old building back in 2010, the owners wanted to be as "eco-friendly" as possible.
"We cleaned up the ground," Schardin told me. "We sandblasted the entire bldg, had all the old lead paint removed, and then we topped the building with over 100 solar panels. We put in an all-new heating and cooling system that’s 90% efficient. Then we did all new fixtures for lights, and all LED lighting."
2. The building is exactly 100 years old
![]() |
| [The old boiler door from the building's original life as a factory.] |
"After the Cord and Tire Company, it switched hands a few times," Schardin told me. "The last was Nicollet Electric. They had it for a while, but then the building was abandoned. It was sitting there and bringing crime and vagrants into that community. So when we bought the building, the community was excited. We fixed it up it brought some new vibrancy into the community."
According to this great article over at Minnesota Originals, the Solar Arts Building operated for a while as Sears' warehouse (just like the Midtown Global Market on Lake Street, only much smaller).
3. Each floor has a function
As anyone who's seen it well knows, the first floor is devoted to the rapidly-growing Indeed Brewing Company (honestly my favorite Minneapolis craft brewer). Just like a century ago, the first floor is devoted to manufacturing. Incidentally, Indeed Brewing makes most of their revenue from canning and distribution, not their taproom.
The 2nd floor has 36 artist studios. You can check out some of the Solar Arts' artists on their Facebook page, and I'm sure some of them will be at the Fall Fine Arts opening. (There is also a monthly "First Thursday" open studio night at Solar Arts Building that you can check out.)
As Mike tells it, the 3rd Floor (where the Fall Fine Arts Show is held) is a work-in-progress. "Over the last 2 years, we’ve been working on turning it into an event space," Mike told me. "NEMAA takes it over in September and puts on the beautiful Fall Fine Arts Show. It’ll be there for the next 6 years. We have also been working with the city on issues like parking and numbers and safety, and we finally got the space approved for events like for galleries, corporate sessions, and weddings. Though we have not yet signed an agreement, we’re working with Chowgirls Catering to help with all the events and manage the space. We’re really excited about having a well known Northeast company as part of our community there."
![]() |
| [Train tracks outside the Solar Arts Building.] |
4. Inside you'll find Johnny Cash's personal bar
To remodel the 3rd floor, the building owners installed a few historically significant pieces of furniture. Mike was really excited to tell me the story about two of them that they installed to accentuate the historic brick interior.
"We found a cool 108-year old
table," Mike explained this week. "It's the original boardroom table from the Duluth Railroad Company, which makes sense because we sit
right on a rail line. It's all metal and weighs 4,000 pounds. It was made by the Metal Arts Company, in the
early 1900's. That's a company that grew quickly at that time because they received the government contract to build metal furniture in all the
libraries across America."
As a country music fan, I found the second of Mike's "character pieces" even more intriguing.
As a country music fan, I found the second of Mike's "character pieces" even more intriguing.
"We also have Johnny Cash’s bar from his house," Mike told me. "It was handcrafted in 1860 in France by an French artist. It sat in a castle for 100 years. Johnny Cash and June Carter Cash were once on a trip in France, and talked the guy at the castle into selling it to them. They had it shipped to Hendersonville, Tennessee, and it served as a bar in his house for 16 years. Then they donated it to the House of Cash Museum, but in 2009 the museum closed. They put it to auction and we bought it, and it sits in the 3rd floor of the Solar Arts Building. From what I've heard, Cash and Waylon Jennings would sit up all night writing songs by that bar. It's pretty cool. The carving on it is priceless itself, very ornate and mind blowing."
Those are just a few things to think about when you check out the Fall Fine Arts Show. The opening is tonight from 6 - 9, and the show will be up for three weeks (through October 5th), Thursday through Sunday.
![]() |
| [Mike is the guy in the sun costume.] |
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