Friday, November 14, 2014
Indeed Brewing Company
Indeed is located at 711 15th Ave NE in the Logan Park Neighborhood of Northeast Minneapolis. This area of Northeast has been deemed the “brewing district” and is just a couple blocks from the original James Page and Grain Belt Brewing Companies. Berndt says that having a number of breweries in the neighborhood has given Indeed the opportunity to better promote the movement of local, fresh craft beer.
The main point of business for the brewery has been, and will continue to be, distribution. But with the passing of Minnesota’s Surly Bill, Indeed saw an opportunity to engage with the company’s end consumer and became the first production brewery to open a taproom in Northeast. “Beer is best fresh, and the freshest place to get that beer is at the brewery,” says Berndt.
The brewery sees a lot of local foot and bike traffic and is somewhat of a destination for the rest of the Twin Cities. One way Indeed brings people into the taproom is by hosting free tours of the brewery each week. In addition, the brewery hosts various events throughout the year such as “Give Back Wednesdays,” an initiative to support local non-profits. The brewery donates net revenue from these events to chosen non-profits focused on the environment, social justice, education, the arts, and other community issues.
The brewery hosts an event during Art-A-Whirl in which their LSD Honey Ale is considered a piece of “art.” This event draws 7,000 people to its parking lot for music, food and beer. Indeed also celebrates harvest season in the month of October with many new and limited edition beers at its annual “Hullaballo” event.
“While only two-years-old, the future is very much wide-open for Indeed,” says Berndt. “We are very committed to providing the best and freshest beer possible.”
For more information on Indeed Brewing Company, visit:
For a short video clip of the brewery, visit: