Never known to rest, Folliard founded The Digging shortly after selling 2Gingers Whiskey to Beam, Inc. in 2012. After purchasing a 31,000 square-foot warehouse space at 1401 Marshall St. NE, Folliard and his team forged ahead, building a unique space where consumers can make a connection with the individuals who prepare local craft food by visiting the space.
As with all start-ups, they faced several challenges. Having a shortage of necessary resources and knowledge on staff is rather common, but Folliard’s team feels that the lack of expertise and infrastructure they faced has been both a blessing and a curse.
“We are flexible, nimble, and we can adjust quickly,” says the company’s President Carrie Nicklow.
Progress has been constant and the staff is excited to be moving forward. Construction of the Lone Grazer Creamery is underway, Chowgirls Killer Catering will move in as soon as this winter. Red Table Meat products, produced at the Marshall St. facility, are already on the shelves in stores around the city of Minneapolis including Lund’s and Surdyk’s.
“We are very thankful for the support of the Minneapolis community,” says Director of Marketing Liz Hancock. “It is a great place to be a small business.”
For more information about The Digging, visit:
For a short video clip around the building, visit: